I really want to see you succeed in your business with your horses.
So what can you do to define your niche?
What is your niche?
Your niche is what differentiates you from others.
This is something you will need to think about along every stage of your journey in horse breeding, and maybe refine it further from time to time.
What is it exactly you will be selling? Who are the people you expect to be buying?
Narrow this down to those specifics you wish become known for.
Examples are:
Show hacks between 14-15h for teenage riders
Polocrosse ponies for elite players
Campdraft horses with Warwick Gold Cup potential
Australian Stock Horses to sell at Dalby Sale
Versatile all-rounders for the whole family to enjoy
Husband horses over 15.2h.
A rare breed which will endear itself to newcomers to the horse industry. (Most existing breeders, don’t wish to change over to a new breed, thus losing their life’s work.)
You can think of many more, but specifically it must be what your market wants and aligns with what you want to breed.
Then describe it so that the right people can find you.
Include age / height / breed / colour / performance / price range in your description of what you are aiming to sell.
Then you will know how to breed for the type and pedigree with that end in mind and how to raise it, to maximise interest from buyers.
For example -
Here's a potential mission statement for a polocrosse horse breeder:
"Welcome to [Your Farm Name], where we're dedicated to breeding exceptional polocrosse horses that excel in the game and capture the hearts of their riders.
Our mission is to produce top-quality, athletic horses, standing between 14.3h and 15.3h. that are specifically suited to the demands of A-Grade polocrosse, from the finest performed mares. We're committed to raising horses that are ready to perform at their best by the time they're five years old.
We're confident that our horses will bring joy and success to their riders, whether they're seasoned competitors or enthusiastic newcomers.
Our ideal buyer is a passionate polocrosse player or enthusiast who's looking for a horse that can take their game to the next level. They're willing to invest in a horse that's been carefully bred, trained, and nurtured to excel in this demanding sport. They're looking for a horse that's not only talented but also has the heart, agility, and endurance to perform at the highest levels. And they're willing to pay a premium for a horse that's been bred and started with the utmost care and attention to detail, priced around $20-$25k.
At [Your Farm Name], we're dedicated to breeding horses that are tailored to the specific needs of polocrosse players. We're not just breeding horses; we're crafting partners for the sport we love.
Our horses will be known for their exceptional athleticism, their intelligence, and their willingness to please. We're committed to producing tough horses that are not only incredibly talented but also a pleasure to play and own.
If you're looking for a polocrosse horse that will help you take your game to the next level, we invite you to join us on this journey."
And here is another one -
Welcome to [Your Farm Name], where we're dedicated to breeding exceptional horses that epitomize quiet strength, calm confidence, and unwavering reliability. Our mission is to produce top-quality, gentle giants that thrive on being ridden 1-2 times a week, and can seamlessly transition between being a trusted companion on casual trail rides to a capable pack horse on camping adventures.
We're committed to raising horses that are specifically suited to the needs of busy husbands who want a stress-free ride, and fathers who want a safe and reliable mount for their children. Our horses will be bred to excel as calm and patient teachers, perfect for novice riders.
Our ideal buyer is a family looking for a horse that's been carefully bred, trained, and socialized to be a true partner, whether on the trail, in pony club, or simply enjoying a quiet ride around the farm. And they're looking for a horse that can handle the occasional heavier rider, 15.2h and above.
At [Your Farm Name], we're dedicated to breeding horses that are destined to become beloved family members, not just mounts. Our horses will be known for their stoic, placid nature, and their willingness to please. We're committed to producing horses that are not only incredibly gentle and sensible, but capable of navigating obstacles, traffic, and trail rides with ease.
As we sell our horses around 4 years of age, having already gained valuable experience in a variety of settings, expect to pay between $10-15k. If you're looking for a reliable, trusted, and loyal companion that can slot seamlessly into your family's adventures, we invite you to join us on this journey
