2025 will be an unusual year with the geopolitical environment shaping up as chaotic at best.
As we dive into the new year, I want to share my insights on the current trends and challenges in horse breeding. As someone who's been in the industry for over 50 years, I've seen it all, and I'm here to guide you through the opportunities and threats that lie ahead.
Trends in Horse Breeding Today
1. Genetic Testing Takes Center Stage
* Advances in genetic markers for health and performance traits are reshaping breeding priorities and outcomes.
* Opportunity: Investing in genetic testing programs adds value to your breeding stock and appeals to savvy buyers.
* Threat: Ignoring this trend might lead to falling behind competitors who can offer healthier, more predictable foals.
2. Sustainability and Ethical Practices
* Consumers are demanding traceability in breeding programs, emphasizing welfare-first practices like pasture access, ethical training, and responsible selling strategies.
* Opportunity: Market your program's transparency and care—buyers prefer a breeder who matches the care they like to give their horse. This is the power of mutual attraction.
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